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June 11, 2021
Yves Bou Assal
1 min read

Pearl Brands

Founded in early 1935 and previously known as G. Zahar & Co, Pearl Brands and its affiliates have been the top retail destinations for generations of shoppers, and continue to prove themselves as leaders in the market today.

In 2019, The Chalhoub Group and Pearl Brands SAL have agreed to merge Chalhoub Group’s two retail operations in Lebanon. The combined entity, now under the banner of Pearl Brands, has emerged as a major retail player in the Lebanese market with operations spanning 35 points of sales, and holding a diversified portfolio of leading international brands in fashion, jewelry, gifts and beauty products. The group aims to answer to the different needs of the luxury retail market and as such has aligned itself with brands that appeal to a host of different audiences: Zahar Kids, Kids Around, Secret Senses by Zahar, and Culti, as well as Carolina Herrera, Michael Kors, Faces, and L’Occitane en Provence.

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